S N A P S H O T

Karlye the Reader is a mindfulness guide based in Glasgow, Scotland. Her focus is on creating a supportive, uplifting space as she guides her clients toward greater trust in their own intuition through the medium of tarot.

 
 
 
 

 

 
 

V A L U E S

Clarity, Supportiveness, Warmth

G O A L

Karlye Hayes uses tarot as a starting point to support clients in their journey towards greater mindfulness and spiritual connection. Her branding needed to be both highly appealing to a younger, feminine audience, and celebrate the gentleness and playfulness embodied by Karlye herself.

S T R A T E G Y

We drew from design themes present in historical times of heightened spiritual exploration to root this brand in the spiritual tradition it continues. Karyle the Reader is an extension of the psychedelic vibrancy of the 60’s - which in its own right continued the nature-driven push of Art Nouveau - bringing the past into the present with new life.

K I N D W O R D S F R O M K A R LY E

”It’s not just about ticking a box, Zoë connects at the root of your business to grow something breathtaking that is uniquely yours. And with it being uniquely yours, it gives you the confidence and motivation to continue giving the care your business deserves. My experience was perfect.”