S N A P S H O T

Wilderwisp is a Cotton Candy company that aims to create a whimsical, nostalgic experience for both children and adults alike.

Values

Warmth, Play, Quality

Goal

Wilderwisp is a cotton candy company that only uses organic sugars and ingredients to create unique, innovative flavors. Their brand identity needed to appeal to both children and adults, and house an experience that felt both whimsical and compelling.

Strategy

I pulled from a Pacific Northwest color palette and modern “general store” typeface to create a brand identity that felt both playful and trustworthy. The cotton candy icon is simple and modern, and pairs beautifully with a diverse array of wordmarks. The core assets are supported by an illustration suite to match each flavor offering.