Focus

Empowering, Playful, Actionable

Goal

Illustrate the impact ActiveCampaign’s agentic AI by creating a literal expression of the metaphor “get out of the weeds.”

Execution

I created a parallel world where the “weeds” of tedious work tasks became all too real, guiding set design, wardrobe, casting, VO, and creating a campaign visual wrapper which extended from the spot to lower-funnel tactical assets.