S N A P S H O T
Kelley Blue Book’s Fork in the Road Guide connects fast food dining to the cars that suit a variety of on-the-go lifestyles.
Role
Senior Designer / Art Director
Goal
Create and launch a site and social media presence where fast food tips and car recommendations can live hand-in-hand, connecting a younger audience to Kelley Blue Book’s diverse resources.
Execution
Working closely with the Design Director, I created a retro, playful visual system designed to marry nostalgic fast food culture with a modern, Gen-z forward digital presence. Category badges are treated like stickers, both communicating information and creating a collectible, interactive feeling.
Bringing the Brand to Life Through Motion
