S N A P S H O T
Backbeat Productions is a multi-faceted music studio that houses lessons, original compositions, a recording studio, and performing musicians for hire.
Values
Creativity, Excellence, Support
Goal
Backbeat Productions needed a bold, creative brand that could appeal to both music students and established professionals.
Strategy
I leaned into a minimal, playful style to create a suite of logos with subtitling that could be swapped out to match different contexts. The loose, handwritten lettering is drawn from Backbeat’s focus on creative expression and culture of encouragement by injecting a personal, informal feel.
