S N A P S H O T
Laurent is an elevated apartment complex, distinguishing itself from the competition with a curated artistic aesthetic.
Values
Taste, Boldness, Lush Aesthetic
Goal
Laurent needed a bold and distinctive brand identity that could guide decor, signage, web design, digital communication, and bespoke gifts for residents.
Strategy
In partnership with the Design Director, I created a design system that centered around paintings from Dutch masters to give a sense of timeless elegance. A rich palette, bespoke illustration, and refined typefaces extended into website and suite of giftables.
